5 Social Media Tools That Can Help Your Business 2018:
Best Social Media Tools like Hootsuite, Facelift, Socialbakers, Agorapulse, Sprinkler, Buffer and Sprout Social are solutions often cited as reference tools for managing community management on a daily basis. At first glance, they seem similar, all offering content planning and publishing, moderation, monitoring, and analytics and reporting.
Yet these tools have each developed specificities that will help advertisers choose one tool over another. Best Social Media Tools like Hootsuite, for example, operates on a freemium model, which makes it accessible to both small and large companies and support is therefore based on the digital maturity of users. The tool also allows monitoring and management of content in multi-languages, practices for major international accounts.
One the Best Social Media Tools like Facelift, it is the integration of Google My Business that represents a differentiating element. An exclusive partnership and impacting when you know that “76% of people who do a local search on their Smartphone go to the store within 24 hours “source Google.
The Best Social Media Tools like Socialbakers tool, for its part, advocates a benchmark reflex, which makes it possible to always compare its performance to that of the competitors. The solution also developed a predictive model on post performance based on engagement to optimize advertising investments.
For small businesses and SMEs, French solutions such as Best Social Media Tools like Agorapulse or the start-up Swello will be more affordable and play including proximity card with an assistance number quickly accessible for a response to a particular need or problem.
Finally, for a solution that mixes both content management and social networks, Nukesuite will agree through its merger with the Webedia group that allows him to have a consulting role on the brand content strategy.
All these solutions offer a great completeness of features however, many advertisers make the choice to equip themselves with complementary tools to access even finer analyzes, especially on the watch and analytics parts.